Ngoc Tran is a photographer and creative director based in Ho Chi Minh City. She began her creative journey in graphic design before moving deeper into photography and visual storytelling. The combination of design thinking and close observation of everyday life gives her work a cinematic, emotional quality while remaining natural and honest.

Over the years, Ngoc has worked across hospitality, food & beverage, travel, editorial, and cultural projects. She is especially drawn to documenting urban life, natural light, and small everyday moments that are often overlooked within the rhythm of the city.

Alongside her commercial work, she is also the author of “The Lifestyle & The Food” book series, a long-term project connecting photography, culture, and food through cities such as Saigon, Hanoi, and Istanbul. For Ngoc Tran, photography is not only about capturing images but also about preserving the spirit of a place and the people within it.