How to Thrive as a Misfit

Produced by Metro Writers
Published 2022
Language English
Pages 276
Format Paperback · Kindle eBook
Distribution International
Buy now Amazon

Story of the Book

Fyiona Yong was Royal Dutch Shell’s worldwide youngest Head of Customer Operations – Malaysian-born, raised in Germany, building her career in Hong Kong. As a third-culture Millennial woman in a conservative industry, she found that her social media presence, however carefully managed, did nothing to establish her authority in the upper echelons of corporate life.

Working with Metro Writers, she channelled her coaching insights and lived experience into a biography that examined intergenerational bias in corporations and offered a framework for those who struggle to fit the mould to not just survive but thrive. The book was called How to Thrive as a Misfit.

When Fyiona relocated to Malaysia, the book preceded her. It established her reputation before she arrived, and factored directly in an invitation to deliver a TEDx talk in Johor Bahru – opening doors to the local business community that no digital campaign could have unlocked.

Her book didn’t just describe her authority. It proved it.

Blurb

Fyiona Yong spent fourteen years building a career inside one of the world’s largest corporations, rotating through finance, digital transformation, and customer operations at Royal Dutch Shell, before being appointed the worldwide youngest Head of Customer Operations in the company’s history. As a Malaysian-born Chinese raised in Germany and working in Hong Kong, she was visibly, persistently different: a third-culture Millennial woman in a conservative industry, the kind of person who gets labelled a “diversity hire” and left to wonder whether she measured up or merely stood out.

How to Thrive as a Misfit is her answer to that question. Drawing on her years navigating corporate life as an outsider, and on her transition from Fortune 500 executive to entrepreneur and leadership coach, Yong offers a practical framework for anyone who has ever felt that their differences were liabilities. She argues the reverse: that the discomfort of not belonging is precisely the training ground for resilience, adaptability, and authority.

The book blends personal narrative with actionable strategy covering personal branding, executive presence, multi-generational leadership, and diversity and inclusion from the perspective of someone who has lived all of it from the inside. It is required reading for third-culture professionals, Millennial leaders navigating traditional organisations, and any executive who wants to understand what genuine inclusion, rather than performative diversity, actually looks like in practice.

Excerpt

No matter if you relocate to a new country or join a new company, you will always feel like you are missing a sense of belonging. When I started working at the Hong Kong office, the culture shock was even more intense. When I first arrived in the office at my desk, my colleagues were pretty reserved in their welcome. My direct team members and line manager were located all over the Asia region. On the first day of my arrival in the office, two of my colleagues took me out for lunch, and that was one of the few occasions I had company during lunchtime in the first six months. Even though the office was located in a busy and popular district in Hong Kong, the office still had an interior from out of the 80s. Office sub-dividers made it impossible to see your colleague unless you got up and walked around. Also, the office was much quieter than I had experienced in other Shell offices. People seemed to be working silently, and if they had conference calls, they went to the phone booths. Because I worked in a virtual team, all of my interactions with my team members, line manager, and other stakeholders necessitated virtual meetings, and I was one of the only people in the Hong Kong office who talked on the phone all of the time. However, without those regular virtual meetings, I would not have had the chance to speak to anyone. Not only was it quiet in the office, but no one made an effort to greet each other in the morning or when they were leaving the office. At first, I thought it was my fault that my colleagues did not want to interact with me. Even though it was a global organisation, the Hong Kong office staff were from Hong Kong, and even though the written documents and emails were in English, they usually spoke Cantonese with each other unless there was a visibly non-Chinese colleague attending the conference or meeting. Yes, I mentioned visibly non-Chinese because I was seen as Chinese, and the expectation was that I would pick up Cantonese like a breeze. When compared to non-Asian foreigners, the expectations for someone who appears to be Chinese were different.

One of the advantages that I had was that I was fluent in English, because I grew up multilingual. My parents met each other speaking different Chinese dialects, and to communicate with each other, they relied heavily on English since both of them were educated in English-speaking schools. When my brother and I had friends over to visit, my parents would use at least four different languages in just one sentence, which would cause major confusion. Using multiple languages at the same time is commonly called “rojak”, which is a Malaysian dish consisting of various fruits mixed all together with different flavours.

— Fyiona Yong, How to Thrive as a Misfit

Production Details

Produced by Metro Writers
Written by Fyiona Yong
Edited by Sakshi Shioramwar · Michael Arnold
Designed by Chor Hung Tsang
Print Wholistic Coachsulting · Amazon KDP
Distribution Amazon worldwide
Pages 276
Format Paperback · Kindle eBook
ISBN (print) 979-8352269404
ASIN (Kindle) B0BDKVC1LN

Contributors

Fyiona Yong Author
Michael Arnold Executive Editor
Sakshi Shioramwar Editor
Chor Hung Tsang Designer

Media

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