Vietnamese professionals who’ve become successful in Vietnam can’t easily enjoy their prestige outside of the country. Exporting their reputation can be a frustrating challenge.
By having a book written about their story in English, they have something to present, talk about, and focus on while promoting their careers—an instrument that can land them on television talk shows, score them invitations to be a guest speaker at important events, and win them previously unavailable opportunities overseas.
Remember: if you’re not being written about, then there’s nobody reading about you.