Author name: Michael Arnold

Attention

Many tech projects are now doubling down on ways to command consumer attention – the life blood of the digital economy – without actually providing content of substantial value. They’re digging deeper to find innovative ways to deliberately produce entertainment that can only engage consumers’ fleeting, surface-level attention span. What if the best strategy for

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Masterful Storytelling

Current trends encourage businesses to pay considerable lip service to the huge potential of digital, algorithm-driven, AI-enhanced systems with limitless applications operating at the edge of our imaginations. At the same time, we all recognise that there has been a profound drop in quality in the online offering as a result of their introduction. The

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Announcing How to Write a Book About Your Parents

OFFICIAL ANNOUNCEMENT: HOW TO WRITE A BOOK ABOUT YOUR PARENTS Today Metro Writers is announcing our new campaign based on my new book, Chuyện Bố Mẹ Chưa Kể – translated from English into Vietnamese and edited by my close friend and colleague Tran Mai Anh. Our unique campaign for the new year celebrates 50 years

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