GREAT achievements in the Vietnamese publishing world often go unnoticed by the media, but sometimes we should give credit where it’s due! This week, author Quan Vo has certainly broken a record in book presales, achieving TOP RANKINGS in several international Amazon categories before his book has even launched.
Quan has done everything right. Following his publication of an excellent digital marketing guide that performed well on the Vietnamese market, Quan had his book translated and adapted for an international audience, revised the design, title and cover based on studied marketing insights, and then prepared smart, effective marketing strategies to let the world know about his book in anticipation of its launch today. With the release just hours away, Quan’s groundbreaking book PROFIT-DRIVEN DIGITAL MARKETING has already achieved the following remarkable accolades:
- #1 Global Marketing category new releases
- #3 Global Marketing category best sellers
- #3 Direct Marketing category new releases
- #7 Marketing category new releases
- #12 Marketing and Sales category new releases
For a Vietnamese book to achieve these rankings in the PRESALES stage is nothing short of astonishing.
I cannot count how many conversations I’ve had with Vietnamese publishers about the importance of marketing a book to achieve high sales, yet none of the industry experts I’ve spoken to (including representatives from some of the biggest publishing houses in the country) have expressed any confidence in the matter. It makes no sense to me how any producer can put ANY product on the market without advertising it and expect to achieve sales.
Quan Vo, working with bespoke book production agencies GIVER Books and Metro Writers, has applied common-sense marketing strategies to put the word out about his publication, and here you see the result.
Quan’s success (again, this is BEFORE the book has even officially LAUNCHED) is proof positive that Vietnamese authors can be successful even on the international stage by investing time and effort into smart promotional work.
I have the following things to note:
– ANY Vietnamese writer or publisher seeking to promote their book in Vietnam or overseas should talk to Quan Vo and his marketing agency IMP Marketing
– Anyone who hasn’t pre-ordered PROFIT-DRIVEN DIGITAL MARKETING should consider getting the book (https://amzn.to/49U3Fa7): it contains exactly the kind of sound marketing advice that has boosted the book itself into high global rankings
– I couldn’t be more proud that Quan’s book is the second Metro Writers publication to achieve top rankings on Amazon, following our 2021 release of An Emissary from Heaven, the biography of Vietnamese singer Phi Nhung, which placed alongside books about Prince Harry and Meghan Markle, Edward Snowden and Bono.
Our sincere congratulations to Quan and his team.