Writing

Anticipating How to Write a Book About Your Parents

By Tran Mai Anh Don’t leave an empty space in your heart. Sometimes saying “thank you” seems inadequate, especially after the days when my mother and I received so much love. Many people sent messages, shared articles, and recalled the long journey Thiện Nhân and his family traveled. Every word touched my heart deeply. I […]

Anticipating How to Write a Book About Your Parents Read More »

Attention

Many tech projects are now doubling down on ways to command consumer attention – the life blood of the digital economy – without actually providing content of substantial value. They’re digging deeper to find innovative ways to deliberately produce entertainment that can only engage consumers’ fleeting, surface-level attention span. What if the best strategy for

Attention Read More »

Masterful Storytelling

Current trends encourage businesses to pay considerable lip service to the huge potential of digital, algorithm-driven, AI-enhanced systems with limitless applications operating at the edge of our imaginations. At the same time, we all recognise that there has been a profound drop in quality in the online offering as a result of their introduction. The

Masterful Storytelling Read More »

The Scribe

by Daniel Spero The way I see it, writing is more than a profession; it’s a calling. It’s an exploration for the exact nouns to define a subject and a journey for adjectives might best describe them. It’s a mission for the most precise verb for an action and the best adverb to specify it.

The Scribe Read More »

Why People Don’t Care about Your Brand—but They Still Care about You

When the modern science of analytics started to influence the way we market brands, something went dark in the soul of advertising. Finally businesses had the technology to reach their exact target human being, and that’s when it somehow became appropriate to tap that person on the forehead and demand her attention. It doesn’t matter

Why People Don’t Care about Your Brand—but They Still Care about You Read More »

Scroll to Top