We’re now days away from the official launch of PROFIT-DRIVEN DIGITAL MARKETING, the latest Metro Writers release, produced in partnership with IMP Marketing and authored by IMP Marketing CEO Quan Vo. The book is an easy-to-follow guide written to make the sea of marketing jargon – which drowns so many otherwise tech-savvy business owners – […]
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We’re entering a new world of storytelling, in which digital exists as an experience; a visceral exploration of a story outside of a print book. The idea that print books exist at the top of a storytelling hierarchy, with video games, web series, YouTubers, podcasts, zines and interactive apps beneath them, is archaic and regressive:
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As one of the world’s great newspapers goes entirely digital, here’s a letter from the editor explaining why. As The Independent launches its next chapter, my thanks to our most important allies – that’s you. This is the most exciting time in the history of journalism. New tools, new markets, new business models and new
